Travel Channel
Scripps Networks
http://www.travelchannel.com/
Travel Channel features shows related to travel and leisure across the United States and around the world – it’s currently available in 95 million homes in the U.S. alone. The network underwent a rebranding in 2011, and we partnered with them to refresh all elements on their website as well – our mission was to create a completely new look and feel that modernized and aligned the online experience with the new brand identity without making any structural or layout modifications.
Launched in March 2011, the Travel Channel refresh includes a new logo, new imagery, a brighter palette, and two fresh custom fonts. We re-imagined all elements of the site, including the homepage and all interior pages from slideshows to videos, to create a more inviting aesthetic that showcases the Travel Channel’s deep content.
