Black Entertainment Television

BET Video Player

Tue Nov 25 16:36:00 EST 2014

In November of 2014, Perfect Sense Digital delivered an upgraded video experience for the Black Entertainment Television Interactive's online portal and its affiliated Centric TV site. BET is the most prominent television network targeting African American audiences, and currently reaches more than 90 million households. 

Ten flash video players were upgraded from the existing platform to the new Brightspot platform, and leverage video content hosted by BET and its affiliate partners to provide a seamless user video experience to consumers of the sites. The Brightspot-based video players support proprietary BET MRSS feeds including segment, advertising and Omniture (analytics) configurations.

Perfect Sense developed a fully responsive experience optimized for desktop, tablet and mobile with dedicated development, QA, production and operations teams.