Billy Casper Golf
Billy Casper Golf’s digital presence includes a corporate website and over 150 individual sites representing each of their operated gold courses and clubs, all powered by Brightspot.®
Every site has a custom look and feel unique to its local audience, while all are managed centrally by Billy Casper Golf's editorial team. This provides a scalable, efficient approach to publishing for a national business with a strong local appeal. Until now, each site was managed and published individually through its own Brightspot instance, creating a resource burden.
Brightspot delivered this solution through an intuitive platform that is easily managed by a central team while allowing access to local club staff for content and promotions unique to their course. This multi-site implementation provides one interface for managing all 150+ sites, leveraging set design templates that can be applied to different clubs and golf courses.
Perfect Sense delivered a platform that provides significant flexibility in delivering custom experiences across the Billy Casper Golf network, while reducing the amount of resources needed to maintain them.