The Coca-Cola Company

Coca-Cola Journey

Tue Nov 13 16:29:00 EST 2012
Coca-Cola Journey

Perfect Sense partnered with The Wonderfactory on the launch of Coca-Cola Journey, the then-new corporate website for The Coca-Cola Company. On this project, The Wonderfactory lead the design effort and Perfect Sense Digital worked with Coca-Cola to transform their digital team into a best-in-class digital publishing group. Brightspot® was at the center of this transformation, providing an efficient and professional publishing tool for the Journey team.

The project leverages the editorial tools found within the platform, such as the Text Overlay and Inline Preview tools, as well as integration with Gigya, ExactTarget, WebTrends, and the BrightCove Video Platform.

The site was delivered in 4.5 months by 8 developers. The front-end is a fully responsive design, allowing optimized experiences for mobile and tablet users. Over 25 brands are featured on the site, as well as over 5,000 videos, and almost 1,000 original articles. Advanced search logic was built for Coca-Cola Journey, allowing editors to spotlight content, and develop relevant search terms right in Brightspot.

View our Coca-Cola Journey case study.