Crown Media Family Networks is the parent company of cable networks Hallmark Channel and Hallmark Movies and Mysteries. Perfect Sense partnered with the Crown Media team to redesign, rebuild, and relaunch both cable network sites on the Brightspot® platform.
The Perfect Sense team conceptualized the end-to-end responsive experience with an intensive UX and design phase with a heavy focus on desktop, tablet, and mobile views. From initial planning to launch, the entire engagement ran just over four months.
Using a multisite implementation, the Perfect Sense development team engineered more than 25 unique Brightspot templates from back-end to front-end, with a dedicated quality assurance team verifying the site throughout the effort. The development team engineered a solution to integrate television schedule data—so site visitors know exactly what's on each network at any time—and also integrated with the Brightcove OVP, and Freewheel for display and video advertising.
Perfect Sense managed all product requirements, from digital and reporting to advertising and publishing, as well as the migration of over 1,600 articles, 700 recipes, 2,000 videos, 300 photo galleries, and more than 9,000 images. The two sites also include nearly 400 microsites dedicated to the networks' shows, movies, and events— including the daily series Home & Family, Kitten Bowl, and Cedar Cove. Each microsite includes articles, photo galleries, videos, and cast biographies.