Hanley-Wood is a leader in news serving the residential and commercial design and construction industry. Perfect Sense is proud to have partnered with Hanley-Wood to launch a completely revamped home for Replacement Contractor, a professional online magazine dedicated to exterior specialty contractors in the roofing, siding, window and door, and decking categories of the home improvement industry.
The new site is powered by Brightspot,® with Perfect Sense contributing full product management, technical development, and QA on the engagement.
The new site is visually impactful, with more videos, interactive charts, key statistics, and pictures. It is intuitively organized into a streamlined format that collects the site into five editorial areas: News, Business, On the Job, Products, and Resource Center. In addition to major changes to the homepage and section templates, Replacement Contractor's article template also got a facelift to make them not only easier to read, but also easier to access related stories based on common keywords.
This launch is part of an overall upgrade to Hanley-Wood's many professional publications. In January 2014, Perfect Sense re-launched Hanley-Wood's flagship site, Remodeling. An online magazine for building supply dealers and distributors, ProSales, launched in March.