Scripps Networks Interactive

HGTV FrontDoor

Tue Apr 02 14:31:00 EDT 2013
HGTV FrontDoor

Do you lose yourself for hours paging through real estate listings? Are you curious about what the inside of Sarah Jessica Parker's home looks like? Do you daydream about one day building your own beachhouse or remote cabin? If you answered "yes" to any of those questions, then you'll love the new HGTV FrontDoor.

Our latest project with Scripps Networks Interactive, FrontDoor is the second Scripps property built entirely on Brightspot.® We provided design, publishing, technology, operations, and product management to Scripps on this engagement. More than 25 Scripps contributors were trained on Brightspot in preparation for launch.

A purely editorial site focused on how we live and where we live, the new Front Door combines real estate listings -- provided via a partnership with Zillow -- with stunning photography, in-depth articles, and features such as Celebrity Homes.

Users of the site can enjoy photo galleries, catch up on the latest from the Cool Houses Daily blog, or browse dynamic pages about home topics, such as beach houses or home buying. The new FrontDoor also spotlights popular places to live, with dedicated destination hubs for major cities, including New York, Miami and Los Angeles. The experience is equally immersive on desktop and mobile, thanks to a responsive design built to optimize engagement and sharing.  

View our Scripps Networks Interactive case study.