Iplay

Iplay

Tue Jan 10 23:58:00 EST 2012
Iplay

Iplay, the world's top provider of casual games solutions trusted Perfect Sense to implement and launch "Blaze," their new e-commerce multi-channel platform.

Blaze will power the game section of Oberon's partners such as Yahoo, AT&T and Orange.

Blaze is the result of implementing Oracle's ATG commerce product with deep integration points into Oberon systems and careful user-friendly design which make Iplay.com the best destination to try and buy casual games. As part of our implementation, Iplay now features a recommendations engine that enables 80% of the site to be "auto-merchandised" based on user profile information, user behavior, trending games and order history.

ATG powers popular consumer brands such as CVS pharmacies, Best Buy and Jenny Craig.