SnagFilms has a singular mission — to bring the world of independent film to broader audiences. SnagFilms was founded in 2008 as a part of AOL and is now operated as an independent concern. Perfect Sense partnered with their team in 2011 to implement a full site relaunch, including product development and leadership, visual design, and technology development.
The re-engineered website was designed to facilitate easy discovery (assets are clearly organized by genre or channel) as well as seamless consumption (supported by a brand-new video player). The SnagFilms library at launch boasts 2,500 titles; given that depth, we created a queue application to allows users to save titles for later viewing. To further SnagFilm's mission of making movies a shared, social experience, the new product offers a variety of ways for viewers to share content — through e-mail, embedding, and sharing on Facebook or Twitter, as well as ratings and commenting.
Additionally, SnagFilms is committed to promoting filmanthropy — a term coined by founder and chairman Ted Leonsis to describe the power of documentaries to inspire community action. To that end, the new experience features a dedicated area for Filmanthropy where visitors can discover opportunities to get more involved with a specific cause.