Walmart, the world’s largest retailer, touches the lives of millions of customers, associates, suppliers and stakeholders in thousands of communities around the globe. At the core of its digital communication strategy was the need for a storytelling and conversation platform to anchor the company's “social expression” initiative.
Called Walmart Today, the new online experience is a destination for stories and perspectives from all all areas of the company, and a source to understand how Walmart's future is being shaped by what's happening today. The site is visually and emotionally engaging, and the content is presented in a way that encourages discovery and consumption.
Walmart chose Brightspot® to power this digital communication platform. Brightspot's inherent flexibility enables Walmart to quickly ramp up and iterate on their vision. It empowers the digital communication team with a unique editorial experience to both publish stories and moderate conversations with their readers. Rule-based recommendations enable easy discoverability of related content through dynamic and editorially curated reading lists. Multimedia integration enables beautiful imagery and videos across the site. Readers can join the conversation through social login, and full social integration enables content sharing with external social networks.