Lisa provides creative vision, product direction and account leadership for Perfect Sense's partners. Lisa's focus is on creating consumer experiences that facilitate the right conversations between publishers and their audiences. She does that by developing engaging designs that attract, engage and grow a loyal audience on a daily basis, enabled by dynamic publishing tools that are easy to use and delight editors.
Prior to co-founding Perfect Sense, she worked as a Creative Consultant for WebMD, leading efforts for the redesign and production of the consumer website’s wellness-focused online areas. She also led the design of WebMD’s publishing platform and their suite of web-based authoring tools. In 2006 and 2007 she served as an Executive Creative Consultant to AXA Equitable Life Insurance, The Nature Conservancy and The Federal Reserve developing their digital strategies and the creative direction for their online properties.
Prior to that, Lisa held the position of Vice President, Creative Director at America Online, where she managed talented teams of designers in Virginia, Mountain View and New York, working together on the design direction and execution of AOL’s consumer applications, including AOL.com, Search, and AIM. She traveled internationally, working on global initiatives in Europe and Asia, and also served as a lead on the 2003 AOL re-branding effort, including development of the new identity and iconography system, and the launch of the corporate and online visual style and brand guidelines.
Prior to AOL, she worked as an Art Director for The Wall Street Journal/Dow Jones, Inc. helping take the venerable print newspaper onto the web in addition to the online experiences for Barron’s and Money magazine. Prior to WSJ/Dow Jones, Lisa worked as a print designer for clients including NBC Networks, MSNBC, The Food Network and HBO.