Lisa Malmud

Lisa provides the vision for PERFECT SENSE's creative and user experience development. Prior to founding Perfect Sense with Mr. Gang, she worked as an Executive Creative Consultant for WebMD, leading efforts for the redesign and production of the consumer website’s wellness-focused online areas. She also led design of WebMD’s proprietary publishing system and their suite of web-based publishing tools. In 2006 and 2007 she also served as an Executive Creative Consultant to AXA Equitable Life Insurance, The Nature Conservancy, and The Federal Reserve, developing their digital strategies and the creative direction for their online properties.

Lisa also held the position of Vice President, Creative Director at America Online, where she managed talented teams of designers in Virginia, Mountain View, and New York, working together on the design direction and execution of AOL’s consumer applications web experiences, including AOL.com, Search, AIM, and AOL’s content channels including Entertainment, News, Sports, Games, and Travel. She traveled internationally, working on global initiatives in Europe and Asia, and also served as a lead on the 2003 AOL re-branding effort, including development of the new identity and iconography system, and the launch of the corporate and online visual style and brand guidelines.

Prior to AOL, she worked as an Art Director for The Wall Street Journal/Dow Jones, Inc. helping take the venerable print newspaper onto the web in addition to the online experiences for Barron’s and Money magazine. Prior to WSJ/Dow Jones, Lisa worked as a print designer for clients including NBC Networks, MSNBC, The Food Network, and HBO.  

Ms. Malmud is a graduate of Parsons School of Design, and a member of The Design Management Institute and the American Institute of Graphic Arts.