Our Story

Founded in 2008 by technology executives David Gang and Lisa Beaudoin, Perfect Sense is a full-service product company that capitalizes on its enterprise digital application development platform, Brightspot, to drive innovations in web and mobile development for corporations worldwide. Perfect Sense originally created and now actively supports the Brightspot platform, which powers dynamic and highly engaging consumer experiences.

Leading corporations such as Coca-Cola Company, Walmart, Univision, US News and World Report, Scripps Networks Interactive, Special Olympics, and many more are deploying Brightspot’s platform to materially change the way they do business online. Our partners benefit significantly from having increased flexibility as business requirements change, the ability to launch new sites and make updates more quickly, and fewer resource requirements to manage their digital initiatives. As Brightspot’s adoption rate increases, our partners continue to drive valuable enhancements that benefit everyone.

Our capabilities include product strategy and development, user experience and visual design, multi-platform software development, content services, SEO analysis, and 24x7 hosting and operations. Our expertise enables us to deliver integrated web systems for our partners, including innovative websites, publishing platforms, online revenue programs, and metrics dashboards that drive brand awareness, expand capabilities, improve performance, and build relationships between publishers and users.

We are based in Reston, VA with offices in Maryland and Colorado.

Our core philosophy infuses everything we do at Perfect Sense and boils down to three clear principles:

  • We always deliver
  • We commit to the success of every project
  • We live in your shoes

We are respected and trusted by corporations worldwide to be 100% focused on getting each project done right, on budget, and to our partner’s complete satisfaction. Quite simply, we do what we say we’ll do. We take personal ownership to understand people’s needs, and we dedicate ourselves to meeting those needs of our partners, employees, vendors, and society.