NEWS

Coke revamps web site to tell its story

coke revamps promo

It's the Journey That Matters: Coca-Cola Opens Up With Story-Based Web Refresh

The company known for decades for promoting its flagship brand as “the pause that refreshes” is refreshing its corporate Web site for a new century, adopting an approach and attitude more akin to a consumer magazine than a business portal. Read the full article here.

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