Jen joined Perfect Sense in 2018 as our first CMO, tapping into her more than 20 years of technology marketing experience and a passion for building tightly aligned marketing and sales organizations. In addition to implementing programs to drive scalable revenue growth and delight clients, Jen is committed to creating a stellar brand story for our company. By doing what she does best—marketing, writing, motivating, laughing and stirring things up—Jen is excited to lead her high-energy, talented team in expanding Brightspot’s global presence in the digital landscape.
Before joining Perfect Sense, Jen most recently served as the CMO at Tracx, a social media software company. Prior to Tracx, she built the marketing and demand gen functions from the ground up at Celerity, a digital consultancy, where she was integral to doubling revenue, resulting in the successful sale of the company. Her five-year tenure at Celerity included major rebranding, product and services innovation, sales enablement, demand gen and employee communications.
In the early, pre-digital days of marketing, Jen ran her own marketing/communications business and was a strategic marketing consultant for B2B companies, helping clients such as CB Richard Ellis, College Board, Emtec, Black Diamond Software, the Department of Defense and others embrace innovative marketing approaches.
Jen is a frequent speaker and has served on several boards and marketing associations including Women in Technology (WIT), Marketing Leaders of DC, AMA-DC and MarTech user groups. She was recognized as Outstanding Female Speaker of the Year by HubSpot.
Jen graduated from Kenyon College with a B.A. in International Studies and served in the U.S. Peace Corps in West Africa.
When she isn’t studying the competitive landscape or generating leads at Perfect Sense, our CMO is likely spending time in nature or on a yoga mat—a practice she’s enjoyed for the past 10 years. Family comes first for Jen, and her brood would lovingly agree that her use of the words “literally” and “crazy” is literally crazy.