Lisa Beaudoin

Lisa Beaudoin

Chief Customer Officer & Co-founder

Current role

As Chief Customer Officer, Lisa is responsible for the long-term success of our customers and for the growth of the company. Our co-founder assumes personal ownership in anticipating and exploring our clients’ needs, and she is committed to ensuring 100% of those needs are met.

In addition to bringing in new customers, Lisa provides product direction and account leadership for Perfect Sense's partners, focusing on creating consumer experiences that facilitate the right conversations between publishers and their audiences.

Professional accomplishments

Prior to co-founding Perfect Sense in 2008, Lisa worked as a Creative Consultant for WebMD, leading efforts for the redesign and production of the consumer website’s wellness-focused areas. She also led the design of WebMD’s publishing platform and their suite of web-based authoring tools.

In 2006 and 2007, Lisa served as an Executive Creative Consultant to AXA Equitable Life Insurance, The Nature Conservancy and The Federal Reserve, developing their digital strategies and the creative direction for their online properties.

Prior to that, Lisa held the position of Vice President, Creative Director at AOL, where she managed talented teams of designers in Virginia, Mountain View and New York, working together on the design direction and execution of AOL’s consumer applications, including AOL.com, Search and AIM. She traveled internationally, working on global initiatives in Europe and Asia and also served as a lead on the 2003 AOL re-branding effort, including development of the new identity and iconography system, as well as the launch of the corporate and online visual style and brand guidelines.

Before AOL, Lisa worked as an Art Director for The Wall Street Journal/Dow Jones, Inc., where she helped take the print newspaper onto the web. In addition, Lisa worked as a print designer for clients including NBC Networks, MSNBC, The Food Network and HBO.

Lisa is a graduate of Parsons School of Design.

Interests

Our Chief Customer Officer enjoys exploring the world with her two favorite travel companions: her son and daughter. Her family’s shared sense of adventure has led them across the globe, from the slopes of Steamboat Springs to the shores of the Maldives.